Amazon.com Operational strategy Essay

A distrust 2 What argon Amazon.coms war-ridden priorities and what should its operation strategy focus on? war-ridden priorities Keep the position of market leader. Maintain the stiff legal transfer. Low price focus User genial website.Operational strategyPromote the website, especi all(prenominal)y in this clipping of the year, during the holidays. People will be reminded of the website, and possibly visit the website because of the promotion. When the visitors are on amazon.com, they must pioneer a nice shopping-environment. This fuck be make by constantly ameliorate the websites drug user friend stringss, this can be done by improving the search engine for example. Or something as booming as changing some colors to duet the season.Question 4 FedEx built its business on quick, depend commensurate deli precise of items being shipped by convey from one business to a nonher. Its early advantages included international tracking of shipments using Web technology. T he advancement of net profit technology enabled competitors to become much more forward-looking in order tracking. In addition, the advent of Web-based businesses assemble pressure on increased ground superman deliveries. Explain how this change in the environment has change FedExs trading operations strategy, especially relative to UPS, which has a buckram hold on the business-to-consumer ground delivery business.Because FedEx lost their initial competitive advantage (UPS became a threat as they were able to deliver rotund volume of shipments because of the advanced Internet technology as well), they had to come up with bleakoperations strategies to abide competitive FedEx Ground FedEx HomeFedEx presently focuses on little-cost operations and dependable delivery, to gain a new competitive advantage.Question 6 Although all nine of the competitive priorities discussed in this chapter are applicable to a telephoners success in the marketplace, explain why a comp both sh ould non necessarily try to excel in all of them. What determines the choice of the competitive priorities that a comp whatsoever should mark for its key deales?It really depends on the specific market you are operating in as a company. The company should focus on the most marketable assets by implementing demographics and forecasting future opportunities. Top fibre may influence the development speed and poor cost operations could conflict with your volume flexibility.BChads Creative Concepts started as a small company producing fashion made wooden article of furniture. Business was good, and Chad doubting doubting Thomas decided to expand his business. Now, Chad added a exemplification identify of furniture to his business. The priority is excuse on the custom made furniture, therefore the warning line is devote on the arcsecond place, leading to unfinished proceedss and a big inventory.Question 1 What types of decisions must Chad Thomas make daily for his companys o perations to make hard-hittingly? Over the long run?Chad has to make operational decisions. In the long run, these decisions are Strategic decisions.Question 2 How did gross sales and merchandising affect operations when they began to sell measuring rod pieces to retail outlet?By changing to merchandising standard pieces in retail outlets next to the custom pieces, Chad has start promoting his business, because now there are serious competitors, which are easily reached by the node. The substantial production process changed, because now standard pieces are produced in the manufacturing plant as well.Question 3 How has the move to producing standard furniture affected the companys pecuniary structure?The sales of the standard line are increasing steadily, but still the most dollars of the sales come from the custom made pieces. However, the financial side is not optimal, because lots of dollars are spend on inventory.Question 4 What might Chad Thomas pitch done unalikely to avoid some of the difficultys he now faces?Thomas could make a second factory, focused on only producing standard pieces. By doing this, he can terminate the problem of priorities. So, by doing this, he can decrease the inventory.Extra questionsQuestion 1 Explain the competitive priorities for both product lines (customized furniture and standard furniture) The priority of the company is the surgical incision of the customized furniture. But with both departments, there are different priorities. For customized furniture, the priority is to create a creative de signal, with the utmostest lineament possible. For the standard furniture, the priority is deliver on clip and a good price-quality ratio.Question 2 delineate the OPP (Order Penetration Point) of each productlines The OPP for the custom made pieces of furniture is the bite Chads staff start working on a project. The whole project is specifically made for one customer from the beginning. The OPP for the Standard piec es is the outcomethat a customer buys the (al develop fully assembled) product. At that moment in time, the pieces are for that specific customer.Question 3 Which flow strategy would be the most effective for each of the product lines? For the custom made pieces pliable is the best strategy. This focuses on individual pieces. For the standard pieces, the line strategy is the best strategy. This strategy focuses on the whole line, not on individual pieces.Question 4 What would you advice Chads to do to solve the current problems? We would appreciate Chad to start a second factory. The current factory should be used for only the custom pieces. The new factory can be used for the standard pieces. With the two production processes separated, you can eliminate the problem of priority.Discussion questions1Its a job process, a process with the flexibility needed to produce a wide variety of products in significant quantities. With significant complexity and divergence in the steps perf ormed. We regard its easy to lease high customer contact with internal customers, because internal customers are close set(predicate) to the company.2This sign implicates that the employees do not have any word in the company. Some customers could think that the employees are not good in performing their job, without any responsibility. Next to this, the employees could feel like they are not important to the company. So this sign works in a bad way.Furthermore, the sign implicates that the employees are very limited in their actions, and furthermore, this leads to low customer contact.This sign is exactly the opposite of how the employees at Ritz Carlton work. Employees at this hotel have all the resources and responsibilities a man can have. Stories go round that hotel managers fly in products from other(a)countries, bonnie for customer satisfaction. In this case, with the sign, the employees hands are tied, and by this, customer satisfaction is not at its maximum.CQuestion 3 How do the process strategies of eBay and McDonalds differ and how do their choices relate to customer-introduced variability?eBay (mass customization)McDonalds (repetitive focus)eBay customers are slight involved regarding the variability. They offer many different products for many different interests, and the customer basically buys whatever he or she wants low involvement. McDonalds on the other hand wants to know more specifically, what their customers want as they have less products to offer and are able to change their product line more very much during the year. Lately, McDonalds organised a contest where the customer could compose their ideal hamburger. The winning hamburger is now being sold for a set time period.Question 4 Medical technology can outfit a patient with an artificial heart, or cure vision defects with the touch of a laser. However, hospitals still struggle with their back-office processes, such(prenominal) as getting roentgenogram files from radiology on the fourth floor to the initiatory-floor imbibe boxes in the emergency room without having to send a runner. More than 30 percent of the estimated 30 gazillion health transactions each year are conducted by phone, fax or mail. To what extent, and how, can development technology amend productivity and quality for such processes? Remember that some doctors are not ready to give up their pads and pencils, and many hospitals have strong lines drawn around its departments, such as pharmacy, cardiology, radiology ad paediatrics.Basically, information technology cannot only improve productivity and quality, but thinking more practically, it could lighten lives as all medical systems in a hospital work through faster and more advanced technologies. Understandably, it has to be 100 percent legitimate and feasible and thats belike the current intellect for some doctors, mentioned in the question, to keep working in an old-fashioned way that is for them safer and more reliable, but probably not as fast as up to date advanced information technologies available.Question 5 Consider the range of processes in the financial serve industry. What position on the customer-contact matrix would the process of selling financial services to municipalities (1) occupy? The process of preparing periodical fund balance wheel reports (2)? Explain why they would differ.1. lie/Hybrid office2. Back officeThe first process requires some fundamental interaction to high interaction with the customer (municipality). It lies somewhere in the middle, as youre not working with individual clients (which require high interaction) but a client (municipality) that needs mending updates and interaction on the process. Preparing monthly fund balance reports is a continued routine process that requires low to none interaction and is the same with all customers.